Jab Tak Hai Jaan: Will the YRF magic work for Shah Rukh Khan?

New Delhi: Aamir Khan ‘the perfectionist’ hits the bull’s eye with all his films. After the success of his television show ‘Satyamev Jayate’, Aamir is gearing up to take Bollywood by storm with ‘Dhoom 3’. Thanks to Salman Khan, Rs 100 crore club is a thing of the past now. After ‘Ek Tha Tiger’ broke all box office records, he has become the most bankable star in Bollywood. Are we missing somebody here? Yes SRK.

The undisputed king of romance, Shah Rukh Khan, who is known for his films like ‘Veer Zara’, ‘Dilwale Dulhania Le Jayenge’, ‘Dil To Pagal Hai’ and ‘Kuch Kuch Hota Hai’ is back with Yash Chopra’s ‘Jab Tak Hai Jaan’ . With films like ‘Billu’, ‘Ra.One’ and ‘Don 2’, Shah Rukh Khan tried hard to prove his versatility as an actor in last couple of years. After being in the industry for almost two decades, SRK has definitely learnt the tricks of the trade. Thanks to his marketing skills, his films made money at the box office, but his fans and critics were not too impressed.

Finally, he is back with a bang. Probably, Yash Chopra brings out the best in him. Chopra returns to direction after eight years with Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan’. The first trailer of the film is already out. The movie features SRK playing a role spanning across two stages, first where he plays a 20 something guy and second where he plays an army officer.

With no superhero or underworld phenomena attached to the film, ‘Jab Tak Hai Jaan’ seems like a simple love story based on performances. Shah Rukh Khan’s chemistry with Katrina and Anushka looks amazing in the trailer. Within hours of its release, the trailer went viral on the internet. It seems, luck is really on his side this time and SRK is all set to reclaim his title of Bollywood’s Baadshah.

Interestingly, Sanjay Dutt and Ajay Devgn starrer ‘Son of Sardaar’ will clash with ‘Jab Tak Hai Jaan’ at the box office on November 13, 2012. Nobody is really talking about the film. Is it half the battle won for Shah Rukh Khan? Let’s wait and watch…

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