Ramadan Updates

Gold souk attracts Ramadan, Eid, summer holiday buyers

Gold souk attracts Ramadan buyers offering cars and air tickets, too

With summer setting in and people making holiday plans coupled with Ramadan and Eid shopping, jewellery outlets in the UAE are luring customers with tempting offers. From kilos of gold and luxury cars to free home appliances…customers are spoilt for choice this season.

“Before people go on summer holidays they expect offers and most of them buy gold. There are many new Indian jewellers that have recently entered the UAE market and they are trying to attract maximum buyers. Customs restrictions are there but people are taking their chance,” said Tomy Joseph, General Manager Dubai Gold and Jewellery Group.

GRT Jewellers is offering 1kg gold, 10 diamond necklace sets, 200 return air tickets for 100 winning couples, according to G Rajendran, Director of GRT Jewellers, who added, “we will be opening more branches in the UAE and other Gulf countries market.”

Kalyan Jewellers, for instance, is offering a free trolley bag and has partnered with UAE Exchange in its Money Majlis scheme this holy month to give six kg gold as prize money to remitters. The UAE Exchange campaign commenced from June 15 and will run until July 29, 2015, said Varghese Mathew, Country Head, UAE Exchange UAE.

Ramesh Kalyanaraman, Executive Director, Marketing, Kalyan Jewellers said: “For Kalyan Jewellers customers are always the epicentre of our initiatives. The Money Majlis in conjunction with UAE Exchange is another step in that direction.”

“To be eligible for the contest, a customer has to remit twice during the campaign period at any of the UAE Exchange branches at UAE. Customers will be entitled to a raffle coupon that will give them the chance to win 1gm, 10gms, 100gms and 1kg gold and this coupon can be redeemed at any Kalyan Jewellers showroom across the UAE,” he added.

The winners for Money Majlis will be announced through an electronic draw on August 23,

2015. In addition, scratch-and-win coupons offer one gram gold coins and discounts.

Joyalukkas is offering 25 Audi cars, 3kgs of gold and low making charges to attract customers. Any customer buying jewellery worth Dh500 get a chance to drive away in a brand new Audi car and win up to 3kgs of gold.

“This year we are offering 12 Audi cars. Every year we do summer promotion targeting our global customer base spread in different countries. This time, summer vacation coincides with Ramadan and Eid, making these two months very special season,” said Jibin Toms John, Marketing Manager, Joyalukkas Group.

More Indian jewellery chains such as Josco are planning to open shop in the UAE, according to Joseph.


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