Bollywood Actress Amy Jackson in Dubai, This weekend Stars Cinema was the site for entertainment and kindness as Plan b decided to bring over 500 labours from different work camps across Dubai to watch the movie premiere Singh is Bliing, for free alongside one of the stars of the movie Amy Jackson.
During the premiere Plan b launched their very first charity campaign “b with the heart” in the quest to increase the group’s support to the local community and expend its communication platform to serve humanity. For the occasion Plan b flew over Amy Jackson the co-star of the movie to add that extra Bliing to the life of these people during the show on Saturday.
The catalyst for this event is Harmeek Singh,the founder and owner of the group, led by a philanthropic mission to encourage his environment and help others.
“With our new focus on charity we want to find ways to give back to the community that will have a positive effect on social change in the UAE. With this particular initiative we wanted to thank the hardworking UAE labour force for their commitment” said Harmeek Singh founder and owner of Plan b.
Labourers were all smiles as embarked to spend a day at the cinemas. The whole day was dedicated to these hardworking labourers where they were provided with snacks and treats during the movie and a little gift to take home.
“We are very thankful to be here, I have never been to the movies in my life, and I was so excited the whole week and couldn’t wait to see the movie. I am very happy and I will never forget this act of kindness, “said a participating labour who attended the event.
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